80 page quarterly publication
With 70,000 members nationally, Fernwood Fitness is the largest all-female gym in Australia. The quarterly Fernwood magazine is created to help new and existing members on the road to a healthier, happier lifestyle.
As the Creative Director for the magazine, I work closely with the content team to co-ordinate and direct photoshoots for fashion, nutrition and workout stories. I also manage the design and illustration of the publication. Production and advertising sales for the magazine are handled in-house by Grin Creative. The result is a great read that flies off the counters at all the Fernwood clubs.