Firefly Car Rental
When Firefly was ready to launch in Australia, they approached Grin to get the word out. And that we did.
The Firefly website was (and still is) run out of the US head office. It is a basic site that essentially just allows users to book. The problem that we saw for Firefly Australia (and later New Zealand) was that no one here really new what firefly was. We took to Facebook to share what Firefly was all about; cheap, no-frills car rental.
Over the past year we have successfully adapted Firefly’s Facebook page into its primary contact and booking source through the addition of Facebook apps. We have also designed and driven all advertising and social media promotion.
In the first month of operations in Australia, Firefly exceeded all its targets by at least 133% and up to 263% in some cases. They launched with a handful of Australian locations, and now they operate out of more than 35 offices in Australia and New Zealand.