Quarterly 64-page Magazine
With 70,000 members nationally, Fernwood Fitness is the largest all-female gym in Australia. The quarterly Fernwood magazine is created to help new and existing members on the road to a healthier, happier lifestyle.
As the Creative Director for the magazine, I work closely with the content team to
co-ordinate and direct photoshoots for fashion, nutrition and workout stories. I also work on the design and illustration of the publication. Production and advertising sales for the magazine are handled in-house by Grin Creative. The result is a great read that flies off the counters at all the Fernwood clubs.
During my time working with Fernwood magazine, the print run has increased from 45,000 to nearly 60,000.
Publisher/Design: Grin Creative
Text: Media Giants