Pure Dogs Co.
Packaging Design
Pure Dogs Co. via REV Studio approached me to create the design and illustration style for the new range of dog vitamins that they were producing.
They wanted their packaging (glass jar and refill pouches) to:
- Be attractive so that people want to display it proudly in their homes
- Promote a brand that embraces dogs being active and healthy dogs – not furbabies. That means dogs being dogs, out in in the environment, and not in a costume on the couch
- Promote the brand’s focus on the natural and clean nature of the product
- Stand out from the competition (Aand the white amazon.com background)
I used bold block colours to help distinguish between SKUs, and the illustration to highlight the dreams of dogs to be out in nature.