Packaging design and illustration for Swisse
I was employed by Noisy Beast to create the packaging for the relaunch of Swisse’s kids’ vitamin range. After presenting a variety of approaches to attract and encourage children to engage with the product, it was decided that animals was the way to go. I created a family of bespoke character illustrations – one for each individual product.
Once the packaging was approved, the characters came to life in simple animations. These were developed into global assets for the social teaser campaign roll out. They can be seen here.
Striking visual merchandising was created for the shopper environment, once again leveraging the strength of the key characters from the packaging design.
Stuart Diamond, marketing director ANZ, Swisse Wellness was impressed with the product refresh: “When we look to our agency to develop creative for a new range, we’re looking for work that’s relevant and compelling – creative that will connect the audience to the brand purpose, and lead to conversion. ‘For Little Explorers’ is a great example of this in action, with all 6 products in the new Swisse Kids range performing exceedingly well, and ranking in the top 15 NPD SKUs launched in the last quarter”. And those results cam e before the TCV had even been launched.
Creative Agency: Noisy Beast
Creative Director: Murray Bransgrove
Illustration and Packaging Design: Alice Shaw
Design: Megan Gu
Senior Art Director (advertising): Mick Bakos
Junior Art Director (advertising): Josh Brown
Junior Copywriter (advertising): Shaun McFarlane
Producer (video/animation): Claire Crawford
Account Director: Lucy West
Senior Account Manager: Alexandra Aaron