I was asked by Noisy Beast to design the new look packaging for the relaunch of Swisse’s Beauty range – Healthy Beautiful.
Swisse wanted to use the packaging to highlight the luxurious formulas of their products, which are powered by nature to support a clean and healthy complexion.
The range is made up of six sub-ranges that each has a colour and nature-inspired pattern developed to reflect the benefits of that category of skincare.
The designs were then expanded and rolled out across the point of sale collateral as well as print and digital promotions.
Creative Agency: Noisy Beast
Creative Director: Murray Bransgrove
Illustration and Packaging Design: Alice Shaw
Finished Art: Lyn Tran
Photography Art Direction: Mick Bakos
Photography from Swisse Beauty
October 2019 - February 2020