What Alice Did
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I was asked by Noisy Beast to illustrate and design the packaging for the new Swisse Me range of protein products.
Swisse Me wanted to evolve the fun, bright and bold illustration style that they had used on their existing products, but this time highlight the ingredients and flavours.
Each pack features fun, abstract and minimalist illustrations of the key ingredients; from nut and berries, to mushrooms and cinnamon quills.
The Swisse Me Protein range spans four protein ball flavours and four vegan protein powder varieties (in both 600g bags and single serve sachets).
Creative Agency: Noisy BeastCreative Director: Murray BransgroveIllustration and Packaging Design: Alice ShawSenior Account Director: Elle FlemingSenior Producer: Romina ThalerPhotography from Swisse Me
Swisse Me - Swisse UK
Branding · Illustration · Packaging