What Alice Did
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I was asked by Noisy Beast to illustrate and design the packaging for the new Swisse Me range of protein products.
Swisse Me wanted to evolve the fun, bright and bold illustration style that they had used on their existing products, but this time highlight the ingredients and flavours.
Each pack features fun, abstract and minimalist illustrations of the key ingredients; from nut and berries, to mushrooms and cinnamon quills.
The Swisse Me Protein range spans four protein ball flavours and four vegan protein powder varieties (in both 600g bags and single serve sachets).
Creative Agency: Noisy Beast
Creative Director: Murray Bransgrove
Illustration and Packaging Design: Alice Shaw
Senior Account Director: Elle Fleming
Senior Producer: Romina Thaler
Photography from Swisse Me
Swisse Me - Swisse UK
Branding · Illustration · Packaging